This story is of the lady behind the popular chanel No.5 perfume. She once said, “May my legend prosper and thrive. I wish it a long and happy life.” Coco Chanel’s legend certainly has lived on since she died in 1971. At the time of her death, Chanel’s fashion empire brought in more than $160 million a year. She was born in Saumur, France, opened her first shop in 1910 selling only women’s hats. In 1921, the company introduced Chanel No. 5, the first perfume to be sold worldwide. From there, the name Chanel became known across the world. Today, Chanel creations continue to attract a wealthy, celebrity-filled consumer base. Chanel will forever be associated with her little back dress, her timeless suits, shoes, purses and jewelry. As Christian Dior said, “With a black pullover and 10 rows of pearls, she revolutionized fashion.”